Clothes Off Your Back for International Women's Day
WHAT I WORE: tip to toe!
Would you donate your clothes to Dress for Success?
Great! Me too.
In fact I've done so in the past, read more about that here and here.
Now...would you donate your favorite outfit to a woman who needed a confidence boost?
How about while you're still wearing that outfit?
Are you hesitating yet...same here.
And this is where the Woolite Darks project comes in. I've been a fan of the regular Woolite Extra Delicates Care detergent since high school and although its got a bad rep for only getting delicates clean I used it to wash all of my loads well before the brand branched out and created Woolite Gentle Cycle for everyday loads (which is how I had been using the delicates formula) and now Woolite Darks.
In honor of yesterday's International Women's Day holiday, Woolite Darks paired up with Dress for Success and spend a few days with a street style photographer capturing women on the streets of New York donning dark clothes and exuding confidence. Predicated on research that dark clothes boost confidence (apparently wearing black makes people appear smarter...DC uniform of choice...and sexier...French women already know this) the brand asked the women to literally give the clothes off their back to a woman who could use a confidence boost.
Get your hanky ready and hit play.
Besides being a brand that believes in supporting women, Woolite and Woolite Darks ensures that your dark clothes never fade. Which for someone like me - that only wears denim in black - is essential. Join the movement and help by sharing the video and #ShareConfidence